Applied didactic: the Microlearning Hero
Goal: the perfect blended-learning programm
The fiber manufaturer's classroom trainings are supposed to be complemented by Learning Videos. That is done by digital knowledge management.
Fiber is a complex product. To make sure that buyers get the right product, profound technical Know-How in the distribution is neccessary.
To train this know-how, Lenzing AG decided to use a blended-learning concept by NeuKurs, which makes continuing education at the "Interface with clients" possible.
Collecting, arranging and saving expert knowledge
Together with productspecialists of Lenzing AG, NeuKurs collected product-know-how in all relevant departments.
This knowledge was in the matrix devided into small packages and sorted by topic, goal and audience. Each package got an assignment, a goal, a group of users, an application environmet and a label.
This kind of knowledge management saves essencial know-how and can actively be deployed.
Microlearning Hero for Lenzing
Learning research primarily recommends one methodical instrument: Repitition.
The repitition of knowledge leads to profound learning. It works the same way with biking and softwareprogramms.
A second recognition is that emotions are in the context of learning not to underestimade. People carry and communicate knowledge at best authentic and thereby credible.
Lenzing AG has decided to work with a NeuKurs Microlearning Hero: a person, who carries the knowledge of a department and who's thereby identified by the users.
Result: A high satisfaction and acceptance of those digital instruments. At the same time is the effectiveness strenghtened by reminders.
Mitarbeiter Unternehmen 2016: 6.218
Umsatz Unternehmen 2016: EUR 2,1 Mrd.
Projektzeitraum: 2016, 2017
Produkte: Microlearning-Videos, Micromaps, Modulettos
Projektpartner: Lenzing AG
we are here for you
Dr. Felix Dibelka
Partner, Senior Consultant
+43 962 11 22-12